Seasoned PR

Salt & Pepper PR specialises in innovative, effective consumer and business to business public relations. No spin or smoke – just real results for brands.

We can launch new products with a bang, build a buzz around a restaurant or hotel opening, and develop long-term creative strategies that ensure maximum media coverage, sell product, increase distribution and win market share. Our experience and results are unparalleled.

Salt & Pepper PR is led by two directors, Jen Boyes and Nick Bell, who share 20+ years of public relations, direct marketing, branding, research, and advertising experience between them. The directors are supported by a number of senior consultants, both here and overseas. The consultancy also has access to some of the industry’s most experienced marketing consultants, creative advertising agencies, designers, photographers, videographers, social media experts, and content developers.

Whether it is a big household name or a boutique start-up, we know the best people to speak to – journalists, editors, bloggers and social media influencers – to start conversations and get brands in front of the right people. We have secured features and interviews in magazines, blogs, TV shows and newspapers throughout the world, including New Zealand, Australia, North America, Canada, China and the UK. We are also well connected within such organisations as the Restaurant Association of New Zealand, the New Zealand Guild of Food Writers, the Baking Industry Association of New Zealand, New Zealand Tourism, and New Zealand Trade & Enterprise, among others.

Read More about us

Creative PR

Issuing a media release and hoping it will get a product or business some coverage no longer cuts it. Our PR campaigns get brands talked about for all the right reasons. We have the ideas, the experience and…

Read More

Social Know-How

We are part of the new generation of PR professionals that grew up using social media – we are fluent in Twitter, Facebook, Pinterest, Instagram and YouTube and are always on the lookout for the next hot and…

Read More

We create campaigns that deliver results

There is so much choice now. Every day, a new product hits the supermarket shelf, or a restaurant or hotel opens its doors. Brands need to make an extra effort to stand out from the crowd.

We can tailor fully integrated public relations campaigns that create positive publicity for brands, venues and products on an ongoing basis. We will work with you on the strategy, using a range of tools – from social media, to traditional media relations, to press conferences, and even a big splash event or marketing stunt if appropriate.

We are completely flexible, so whether you want a six, nine, or 12-month campaign – or just need one day of our time – we can offer you a package to meet your needs.

  • Rainbow's End
  • Salt & Pepper PR Client - Hell Pizza
  • Salt & Pepper PR Client - Babich Wines
  • Salt & Pepper PR Client - The Coffee Club
  • Salt & Pepper PR Client - Dole
  • Sudima Hotels
  • Baking Industry Association New Zealand
  • Duncan Venison

Our Work

Salt & Pepper PR is a creative public relations agency specialising in innovative, results driven consumer and corporate public relations.

We can help you tell your story through imaginative and highly effective public relations techniques. We know the best people to speak to – journalists, editors, bloggers and social media influencers – to get your brand in front of the right audience.

  • I love Salt & Pepper's work and I can fully recommend them as a professional, client focused business providing PR solutions that bring results.

    Jimmy Boswell - Chef and Food Writer
  • Working with Salt & Pepper PR is very enjoyable and they have given significant time to understanding the goals and brand values of The Coffee Club.

    Brad Jacobs - Co-Director, The Coffee Club New Zealand
  • The Salt & Pepper team always put their all into every project and love approaching PR in a different, creative way, which works really well for our brand.

    Ben Cumming - General Manager, Hell Pizza
  • We wouldn't hesitate to recommend Jen and her team for any public relations work and look forward to working with them again soon.

    Green Meadows Beef
  • Salt & Pepper PR helped to develop The Angry Dragon (New Zealand’s hottest pizza) concept and publicised it, tapping into the competitive nature of Kiwis and generating fantastic coverage in the New Zealand Herald and on Breakfast TV.

    Ben Cumming - General Manager, Hell Pizza
  • We receive comprehensive monthly reports, which enables us to track exactly where our spend has gone.

    Green Meadows Beef
  • Over the past 12 months we have seen significant improvement in the media representation of The Coffee Club brand and the number of positive stories about The Coffee Club appearing in various media sources – newspapers, online, blogs and social media.

    Brad Jacobs - Co-Director, The Coffee Club New Zealand
  • Salt & Pepper PR has worked on a number of high-profile campaigns for HELL, including the launch of our record-breaking The Rabbit pizza, at Easter, which kicked off our new Wild Pizza Series.

    Ben Cumming - General Manager, Hell Pizza
  • Salt & Pepper PR have unrivaled contacts, which has meant our story and products have found their way into a wide range of media.

    Green Meadows Beef
  • The Coffee Club has been working with Salt & Pepper PR since 2013 on a number of key projects, including significant events for us such as the opening of our 50th café in New Zealand.

    Brad Jacobs - Co-Director, The Coffee Club New Zealand