posted on August 30th 2018 in GAS with 0 Comments /

A recent survey from Gasoline Alley Services (GAS) has revealed that more than half of its sample of New Zealanders (56%) are tired of queues at the pump and are open to using apps that allow them to pay for fuel more quickly and easily from the comfort of their car.

Faster refuelling stood out with 78 percent of respondents giving it as their main motivation for using a mobile payment app. Other responses from the 848 people that were surveyed included not having to queue inside the shop (71%) and being able to look for and find nearby petrol stations (22%).

GAS, a 100% New Zealand owned company with almost 130 petrol stations using its brand around the country, ran the survey to determine the level of interest in its new GAS UP app. GAS UP allows users to select their pump, fuel type and how much they want to spend, they can then pay for their fuel against a debit or credit card.

GAS UP is free to download via Google Play or the Apple App Store.

The convenience of a fuel payment app appears to be most appealing to parents, business owners and those who have to commute or travel on a regular basis. More than a third of parents (38%) said that it would make managing the kids easier for them as they wouldn’t have to take them out of the car to pay for their fuel. Business owners claimed that the ability to store credit/debit card details and save receipts is a bonus with almost 30 percent saying that it would make their lives easier.

“The feedback has been really positive and encouraging, it shows that our decision to develop and launch GAS UP was the right thing to do for our customers,” says GAS Managing Director, Tim Ellis. “Time is precious, and people are increasingly looking to technology to save it for them.  A fuel payment app is ideal if folk are in a rush, have kids in the car, aren’t perhaps that mobile or when the weather is bad. Users however, don’t readily fall into simple groups – some definitely just want to fuel and go, some just like using apps because they are fun and others say no to the app and simply enjoy the fact that the shop is a little easier and more convenient now it is less crowded.”

The GAS UP app has enabled some GAS service stations to move to 24/7 operation.  This is good news for drivers that are travelling early in the morning or late at night.

“A number of our GAS petrol station owners have chosen to become 24-hour operations.  Staff don’t need to be on site for drivers to use the app to activate a pump and pay for their fuel,” explained Tim. “It’s all part of our on-going commitment to ensuring our brand stays relevant in the modern market and provides our customers with a faster, easier, better service.”

For more information on GAS, visit gasolinealley.co.nz or follow the brand on Facebook @gasolinealleyservices.

about the author: Jen Boyes

Jen established Salt & Pepper PR in 2012 after 10+ years honing her skills at some of the country's largest PR consultancies, and in-house at New Zealand Trade & Enterprise. She is passionate about achieving real, measurable results for clients, using creative, effective PR techniques.

Please let us know your thoughts...