Toi Toi Wines has launched Toi Toi 8.5, its first low-alcohol wine in a can just in time for the summer and Christmas holidays. The award-winning, family owned New Zealand brand developed the slim line Sauvignon Blanc in response to growing customer demand for conveniently packaged, naturally lower alcohol drinks.
The cans are 250ml, the size of two small glasses of wine. They contain 8.5% alcohol, significantly less than the 13% usually found in white wines, making Toi Toi 8.5 New Zealand’s lowest alcohol wine in a can.
Costing $5.99 per can, Toi Toi 8.5 is available exclusively from online retailer Blackmarket.
Toi Toi 8.5 is blended from 40% Toi Toi Reserve Sauvignon Blanc and 60% Toi Toi Sauvignon Blanc. The reserve wine lifted the Perpetual Trophy for the Best Sauvignon Blanc Wine at the 2018 Sydney International Wine Competition last month. There have been no cutting corners with the lighter Toi Toi 8.5 – only the most premium wines have been used from the brand’s sustainable Marlborough vineyards.
“Toi Toi 8.5 is bursting with beautiful passionfruit, citrus and gooseberry flavours – it’s a real taste of summer,” explains Samantha Joyce, Toi Toi Sales & Marketing Manager. “The cans are ideal for the Christmas holidays when Kiwis will be relaxing and celebrating – often with a wine in hand – but don’t necessarily want to be feeling the effects all the time. More people are looking for a quality wine drinking experience without the high alcohol.”
“We’re sure Toi Toi 8.5 will also prove popular as the festival season approaches,” adds Samantha. “These new aluminium cans can go where bottles can’t! They’re perfect to pack in a picnic and they have the benefit of being unbreakable and recyclable too.”
Toi Toi will be encouraging fans to share their summer moments with Toi Toi 8.5 by posting and using the hashtags #lightenup and #findyourmoment on Facebook and Instagram. In return, Toi Toi will be giving away a number of prizes to help Kiwis have a great summer.
Family owned by Kevin and Sara Joyce, Toi Toi Wines, (pronounced Toy Toy), is inspired by New Zealand’s natural beauty and awe inspiring flora and fauna. The brand creates quality, distinctive New Zealand wines by sourcing premium varietals from the regions in which they are most renowned, such as Marlborough Sauvignon Blanc and Central Otago Pinot Noir.
For more information on Toi Toi Wines, the people and the products visit toitoiwines.co.nz. Wine lovers can also follow the brand on Facebook and Instagram.
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