posted on August 9th 2017 in Rainbow's End with 0 Comments /

After 34 years, the Pirate Ship at Rainbow’s End will swing its last swing on Saturday 19th August to make way for a new development planned for late 2018.

“The Pirate Ship holds fond memories for many New Zealanders. It’s been a ride that parents have brought their children back to experience years later so there is a lot of nostalgia associated with it.” says Marketing Manager, Katharine Murray.

“The Pirate Ship has been a fantastic attraction that has spanned several generations,” says Chris Deere, CEO of Rainbow’s End. “We have exciting plans for this area however so have decided that the time is now right to retire this ride and invest in an exciting new attraction as part of the Park’s ongoing capital investment programme.”

Chris is well aware that many loyal customers will be sad to see the Pirate Ship closed. However, he feels that it is the right decision given the ongoing upkeep and maintenance costs to keep this ride operational, and the Park’s desire to continue to introduce exciting new rides and attractions, which has seen attendance levels grow by 62% since 2009.

Farewell celebrations will be held on Saturday 19th August with prizes for best dressed pirates and photo opportunities at the Pirate Ship. Follow Rainbow’s End on Facebook for further information and to keep up to date with other promotions and competitions.

Rainbow’s End, a wholly owned subsidiary of Rangatira Investments Ltd has won numerous national and international awards and celebrates 35 years in business this year.

Rainbow’s End is New Zealand’s premier theme park, operating since 1982. There are over 20 rides and attractions, including the international award winning Kidz Kingdom for kids aged eight years and under, and the recently added, adrenalin-pumping Stratosfear. (2014). The park employs close to 300 young, enthusiastic and conscientious staff. For more information, visit

about the author: Jen Boyes

Jen established Salt & Pepper PR in 2012 after 10+ years honing her skills at some of the country's largest PR consultancies, and in-house at New Zealand Trade & Enterprise. She is passionate about achieving real, measurable results for clients, using creative, effective PR techniques.

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