posted on September 29th 2019 in Cartel Food Co. with 0 Comments /

Cartel Food Co., the brand behind New Zealand’s only frozen burrito, has announced that from early October, its products will be available at Countdown supermarkets nationwide.

Founded by Melissa and Jason Phillips, Cartel Food Co. was born out of a desire to offer high-quality frozen Mexican food. The pair noticed that – despite a huge increase in Mexican restaurants in New Zealand, along with hot sauces, spices, tortillas and other ingredients – there was no convenient, authentic frozen Mexican food. They decided to create a range of frozen burritos that were quick and easy to prepare but also tasted great.

Since its launch in 2015, Cartel Food Co. has achieved 550% growth in sales revenue. In the past four years, they have sold 500,000 burritos.

Melissa Philips, co-founder of Cartel Food Co., said:

“We’re thrilled that Cartel Food Co. burritos are now available at Countdown supermarkets – it is such an exciting step forward for the brand. A number of our customers have been waiting for us to be available at their local Countdown, so it’s a great feeling to be able to give that to them. It will be easier than ever for Mexican food fans – or those simply wanting to try a satisfying meal or snack that’s not a pie – to find a tasty, authentic, easy to prepare burrito.”

There are currently five burritos in the Cartel Food Co. range: Poblano Chilli Pulled Pork, Smokey Chipotle Chilli Shredded Beef, Chilli & Lime Shredded Chicken, Beans & Cheese and their 100% vegan burrito, Black Bean, Roasted Corn and Chilli Lime Tofu.

Designed to be deliciously authentic, the burritos are handmade, hand rolled and contain only the highest quality ingredients. They contain no artificial flavours or colours, just good ingredients cooked with care. The beef is braised with chipotle, prunes and orange juice. The chicken is roasted in lime juice and chilli. The refried beans are made from pinto beans, jalapeños, onions and garlic

Quick and easy to cook, all they require is 2.5 minutes in the microwave, and then a brief crisp up in a pan.

Along with the launch into Countdown, Cartel Food Co. burritos are available at most North Island and Christchurch New Worlds, Farro Fresh and Moore Wilsons, as well as Fresh Choice and Pak ‘N Save.

For more information on Cartel Food Co., the people and the products, visit cartelfood.com, or follow the brand on Facebook or Instagram.

about the author: Jen Boyes

Jen established Salt & Pepper PR in 2012 after 10+ years honing her skills at some of the country's largest PR consultancies, and in-house at New Zealand Trade & Enterprise. She is passionate about achieving real, measurable results for clients, using creative, effective PR techniques.

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