posted on September 6th 2017 in The Coffee Club with 0 Comments /

This story has received some fantastic pick-up and feedback so far. Chip pinching is certainly a hot button topic in New Zealand! So far, it has been discussed on Breakfast TV (see the Facebook page for the clip), and has been published by multiple other outlets as well. Full media release below.

New Zealand’s love of hot chips, wedges and fries shows no signs of stopping, especially when they are served on someone else’s plate. A new survey from The Coffee Club has revealed that 84% of Kiwis experience chip theft when dining with others.

The survey of 540 people looked into how often Kiwis have their hot chips stolen, who the most likely culprit is and just how annoying it is when someone takes chips without asking.

Partners are most likely to snaffle hot chips, according to 38% of responders. Seventy percent claimed that they ask before taking. However, only 54% said that people ask before taking theirs. The remaining 45% simply help themselves.

“It’s clearly a hot-button topic with diners,” says Andy Lucas, Director of The Coffee Club. “We had a wide range of responses, with many people saying they are happy to share, and a number of others confessing to never ordering their own, but being happy to take some from others.”

The main issue with chip taking appears to come from those who don’t order chips, but then take some from another person’s plate. Forty-six percent of responders said it annoys them when people do this, with only 27% saying it doesn’t bother them. A few of those surveyed openly admitted to doing this deliberately, with one responder saying:

“I’m a stealer, I won’t order them for myself but I’ll always steal a couple off my partner’s plate!”

When asked how annoying someone taking your chips ranked, 41% said it was annoying, but there are worse behaviours when eating with other people. Only 5% said it was the most annoying thing when dining.

“Overall, it seems chips are a nice social food to have. Just over half of responders said they were happy to share theirs,” adds Andy Lucas. “But the data clearly shows that it depends on who you’re dining with. If you’re out with your partner, you’re probably going to lose a few, whereas it seems you’re pretty safe when dining with your mum or dad, so if you don’t like sharing, you should dine with them!”

The Coffee Club serves a number of its meals with seasoned hot chips or potato wedges, which can also be ordered in a bowl by themselves with accompanying garnishes, but it’s up to you if you want to share any.

The Coffee Club opened its first store in New Zealand in 2005, and has grown rapidly, since then. The Coffee Club now has 63 cafes and restaurants in New Zealand. For more information on The Coffee Club, including a full list of stores, visit

about the author: Jen Boyes

Jen established Salt & Pepper PR in 2012 after 10+ years honing her skills at some of the country's largest PR consultancies, and in-house at New Zealand Trade & Enterprise. She is passionate about achieving real, measurable results for clients, using creative, effective PR techniques.

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