Kiwi Experience, New Zealand’s largest youth travel bus network, is sending backpackers back to Kaikoura, just weeks after a magnitude 7.8 earthquake rocked the tourist destination and the company successfully airlifted a bus load of passengers out of the area. Kiwi Experience General Manager, Ben Lane explained: “Since the November earthquake, we have been looking […]
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Last week, we invited Brodie and Matty from Breakfast TV to take the Rainbow’s End heart rate challenge. This was inspired by a story we’d read about Disneyland – that apparently visitors can burn 1500 calories, just from walking around the park. We wanted to put that theory to the test at Rainbow’s End, and […]
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I’m a bit of a podcast geek and being in the world of marketing, there’s a lot to keep up with. New trends, the latest technological innovations, changes in human interaction etc. Plus, when I’m doing boring stuff, like loading the dish washer, I really need something to keep me motivated. If you’re looking for […]
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According to Rainbow’s End, Kiwis would be happier if they purchased experiences instead of things this Christmas. It might sound like flagrant promotion from the theme park, but recent research backs up the claim and suggests we all would be happier doing things rather than having things. A study conducted by San Francisco University found […]
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For the past few months, Salt & Pepper PR has been running the, “Christmas Mince Pies for Charity,” campaign for The Baking Industry Association of New Zealand. We created and presented the concept in September, then got cracking bringing the idea to life. It has been a fantastic ride, and such an enjoyable project to […]
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A host of New Zealand celebrities are dusting off their pinnies, and getting ready to bake up a storm this Christmas, in support of the Salvation Army Christmas Appeal. Some of the celebrity bakers so far include: Antonia Prebble Sacha McNeil Hilary Barry & Jack Tame Michael Meredith Simon Gault Al Brown Paul Ego Jesse […]
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One of the country’s largest and fastest growing tourism businesses, The New Zealand Fine Touring Group, has purchased Discover New Zealand, and Thrifty Tours New Zealand, to capitalise on an ever-increasing boom in tourists. New Zealand Fine Touring Group specialises in the bespoke touring sector, currently operating seven different retail and wholesale brands. The company […]
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According to a survey run by Sudima Hotels, more than three-quarters of Kiwis are hoping their partners will surprise them with a getaway this spring. Almost 90 percent said that spontaneous holidays are romantic, and 93 percent revealed that they would be pleased if their significant other whisked them away on a trip. Forty-four percent […]
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Just over a year ago, the iconic rainbow that adorned the entrance to Rainbow’s End Theme Park for over 30 years was removed to make way for their new state of the art entrance. Once the project was completed, the company took the rainbow on a road trip to find a new location for its […]
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The New Zealand franchisors of café chain The Coffee Club plan to become a “mini-Restaurant Brands” by bringing in two new Australian franchises early next year. Brad Jacobs and Andy Lucas, then aged 25 and 24 years respectively, brought The Coffee Club to New Zealand a decade ago from Australia, opening their first store in the […]
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