08 Dec 2015

Happy 25th Birthday Hubbards!

Article written by
Jen Boyes

posted on 8th December 2015 in Hubbards with 0 Comments

It must be birthday season! Over the past few weeks, we have helped The Coffee Club New Zealand celebrate their 10th birthday, and Hubbards mark their 25th. We are also continuing to gear up for the Babich Wines centenary next year. Another Salt & Pepper client, LeaderBrand, is also blowing out some birthday candles – it’s […]

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29 Nov 2015

The Coffee Club Celebrates A Decade

Article written by
Jen Boyes

posted on 29th November 2015 in The Coffee Club with 0 Comments

We have now been working with The Coffee Club New Zealand for 2+ years. As soon as I met co-directors, Brad Jacobs and Andy Lucas, in our first meeting, I knew I was sitting across the table from some serious talent. The first thing that struck me was how young they both are (I still struggle to […]

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22 Nov 2015

LeaderBrand launches Salad A Day campaign for summer

Article written by
Jen Boyes

posted on 22nd November 2015 in Uncategorized with 0 Comments

LeaderBrand, one of New Zealand’s largest and most innovative producers of fresh fruit and vegetables, has launched a Salad A Day campaign this week, to encourage Kiwis to include one more salad in their diet every day. LeaderBrand hopes to raise awareness of the health benefits of eating an extra salad a day. According to […]

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03 Nov 2015

Babich Wines 100 Stories Going Down A Treat

Article written by
Jen Boyes

posted on 3rd November 2015 in Uncategorized with 0 Comments

  We are absolutely thrilled with how the Babich Wines 100 Stories campaign is going so far. If you have a moment, it is well worth reading some of the coverage we have generated. Along with the individual stories, many of the articles delve even further into the history of the family and the brand. […]

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22 Sep 2015

Babich Launches 100 Stories Campaign

Article written by
Jen Boyes

posted on 22nd September 2015 in Uncategorized with 0 Comments

Babich Wines, one of the pioneers of New Zealand winemaking, has launched the brand’s first integrated marketing campaign developed in conjunction with Independent Creative Agency Goodfolk to celebrate the brand’s upcoming centenary. To celebrate the centenary, Babich Wines is sharing 100 stories that have shaped their family’s 100 years of innovation, achievement and winemaking excellence. […]

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11 Sep 2015

Manuka Health Sells to PEP

Article written by
Jen Boyes

posted on 11th September 2015 in Manuka Health with 0 Comments

This week, Salt & Pepper PR has been helping client, Manuka Health New Zealand, announce the news that the company has sold to Australasian powerhouse, Pacific Equity Partners. We have spent the past few days preparing communications material and pitching the story to business and general news media in New Zealand, resulting in coverage in […]

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27 Aug 2015

Pizza Back On The Coffee Club Menu As Price War Eases

Article written by
Jen Boyes

posted on 27th August 2015 in The Coffee Club with 0 Comments

The Coffee Club, one of the country’s fastest growing café brands, has put pizza back on the menu, three years after removing them, in response to easing “pizza price wars” in New Zealand. The pizza price war reached an all-time high in 2012 as Kiwis tightened their belts after years of economic stagnation. Pizzas dipped […]

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14 Aug 2015

The Beet Goes On At Auckland Food Show

Article written by
Jen Boyes

posted on 14th August 2015 in Uncategorized with 0 Comments

Earlier this month, we had another great few days at The Food Show in Auckland. We have never missed a show and usually have at least one client exhibiting. It’s a great place to connect with consumers, media and to see the new brands and F&B innovations that are emerging. It never disappoints! This year, […]

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14 Jul 2015

Vote For Beetroot Campaign Takes New Twist

Article written by
Jen Boyes

posted on 14th July 2015 in Uncategorized with 0 Comments

Over the past few weeks, LeaderBrand, one of the country’s largest producers of fresh vegetables, has been lobbying for beetroot to be declared the National Vegetable of New Zealand. However, this week a new challenger has thrown their hat into the ring. Kaipara Kumara, based in Northland, is arguing that kumara should have the title. Both LeaderBrand and Kaipara Kumara […]

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26 Jun 2015

Tasty Trends In Food & Beverage PR

Article written by
Jen Boyes

posted on 26th June 2015 in Uncategorized & Salt & Pepper PR with 0 Comments

The following article on food and beverage PR trends, penned by Salt & Pepper PR, featured in the latest edition of FMCG Business Magazine. We really want to increase understanding of PR in New Zealand and raise awareness of precisely what it can do for food and drink brands, in terms of sales, customer loyalty […]

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