Gibbston Valley Lodge & Spa is a luxurious new vineyard retreat on the outskirts of Queenstown. We prepared the launch materials for the development, including backgrounders, key messaging, trade show brochures and website copy. We also held a brand workshop with the team and created the Gibbston Valley brand guidelines and tone of voice documents.

We developed a full editorial calendar to take Gibbston Valley up to the launch date in December 2019. We generated coverage in a number of high-profile outlets as a result, including Travel Weekly, Fresh.co.nz, Dish Magazine, Stuff, The Hotel Conversation, Signature Luxury Travel & Style, Hotel Magazine, NZ Business, Latte Luxury News, QT Magazine and NZ Business Traveller, among many others.


  • Client - Gibbston Valley Lodge & Spa
  • Date Completed - December 2019
  • Services - Brand Launch, Media Releases, Media Pitching, Copywriting, Brand Development