Salt & Pepper PR has been working with Manuka Health since 2014, on their corporate and consumer communications. This has enabled us to utilise our global connections, and experience gained within organisations such as New Zealand Trade & Enterprise. Salt & Pepper currently assists with Manuka Health’s public relations approach in New Zealand, the USA, and Australia.
A key focus has been raising awareness and understanding of manuka honey in the USA. This has been achieved by fostering relationships with health and beauty media (both trade and consumer), and with key influencers, such as up-and-coming Las Vegas band, Holes and Hearts and LA fitness model, Britta Pedersen. We also developed Manuka Health’s social media strategy for the USA, and manage content for their Facebook, and Instagram accounts.
Online engagement has increased significantly, with the Manuka Health social media accounts growing by around 20% per week. Media relations and blogger work has also been successful. Manuka Health and its products have been covered by well-known American publications such as, Beauty Store Business, A Girl’s Gotta Spa, Skin Inc. Magazine, Total Health Magazine, Better Nutrition Magazine, Shape and many more.
Here in New Zealand, Salt & Pepper has predominantly been working on corporate communications for Manuka Health. This has included a wide range of on-going tasks and projects, but has included the development of corporate key messages; organising events – such as signing ceremonies and scientific seminars; business to business media relations; stakeholder communications; video directing, and speech writing.
- Client - Manuka Health
- Date Completed - On-Going
- Services - Corporate PR, Consumer PR, Event Management, International PR, Media Relations, Social Media