At the start of 2018, Salt & Pepper became Marriott International’s first and only PR and marketing agency in New Zealand. This year, we launched their first New Zealand hotel, Four Points by Sheraton Auckland. There has been on-going activity throughout the year, focusing on a wide range of business, trade and consumer audiences.
Our first task was to help Marriott International attract potential employees to a recruitment day ahead of the hotel opening. This was largely done using business/trade/general news media relations and social media activity, along with communications with New Zealand travel and tourism schools and universities.
Other consumer and business-to-business work has included the relaunch of the hotel’s restaurant, the Queen’s Head Bar & Eatery, an iconic Auckland pub that has a history stretching back to the 1800s.
We have developed the online strategy and content for a number of social media campaigns, including an ‘Ultimate Rugby Fan’ Facebook competition to win tickets to the 2018 Hong Kong Sevens, which included three day passes to the Marriott Executive Suite. We have also written copy for Marriott International job advertisements and provided advertorial content for paid spots.
We got off to a very positive start with nationwide coverage for the Marriott International recruitment open day. Thousands of people attended over the course of two days to apply for a range of positions at the hotel. The open day was also reported on by media such as the New Zealand Herald, Hospitality Business, NZ Business Magazine, the National Business Review and Newstalk ZB. Other results have included a RadioLIVE feature about the Queen’s Head’s limited edition Christmas cocktail – a concept that we created and pitched – as well as extensive coverage in the NZ Herald and on Stuff.co.nz. Advertising value equivalency so far has exceeded $150,000 NZD.
- Client - Marriott International
- Date Completed - June 2019
- Services - Media Relations, Media Pitching, Press Visits, B2B PR, Consumer PR, Tourism PR, Brand Launch, Copywriting, Social Media Content, Advertising Creation