We have been working with Texas Chicken for the past few years. We love this popular fried chicken brand that prides itself on serving customers with the biggest, crispiest, juiciest and most flavoursome chicken around.
Texas Chicken has a great food and service offering, and the brand doesn’t take itself too seriously, which means there are plenty of opportunities to have a bit of fun and to generate some fantastic customer engagement. In the past, we have designed and implemented tactics such as the creation of New Zealand’s first ever regional burger (The Rotorua), and the launch of the country’s spiciest ever chicken.
Coverage so far has been widespread with multiple pieces in the New Zealand Herald, Newshub, The Spinoff, Rotorua Daily Post, Hospitality Business, Fresh.co.nz, SunLive, QSR Media and many more. Texas Chicken has really stamped its presence on New Zealand since its launch in 2015 and has become a rapidly growing brand that is popular with consumers and the media alike.
- Client - Texas Chicken
- Date Completed - On-going
- Services - Brand Launch, Creative PR, Restaurant PR, Food PR, Media Relations, Media Famils, Media Sampling