Theme Park Reveals NZ’s Favourite Simple Pleasures
Rainbow’s End, a popular New Zealand theme park, has revealed that when it comes to “simple pleasures”, Kiwis value “spending time with family” and “seeing their children smile” at the top of their list. Relaxing at the beach on a hot day, eating comfort food and enjoying a cup of tea are also highly valued according […]
Read ArticleRainbow’s End Appoints New CEO
The Rainbow’s End Board of Directors is pleased to announce the appointment of Karen Crabb to the position of CEO, following the resignation of Chris Deere in August. Karen joins Rainbow’s End from Lion where she has held a number of senior executive roles. The Board is delighted to have appointed a CEO with Karen’s […]
Read ArticleRainbow’s End Teams up with All Black to Inspire Kiwi Kids
Rainbow’s End has teamed up with the inspiring All Black, Ofa Tu’ungafasi, and two promising New Zealand athletes; BMX rider Maynard Peel and Paralympian, Tupou Neiufi, to encourage Kiwi kids to do their best. The new programme, Rainbow’s End Inspiring Kids, is run from Rainbow’s End. Auckland schoolchildren that are doing well in different fields, […]
Read ArticleAhoy me hearties! Rainbow’s End Pirate Ship Retires
After 34 years, the Pirate Ship at Rainbow’s End will swing its last swing on Saturday 19th August to make way for a new development planned for late 2018. “The Pirate Ship holds fond memories for many New Zealanders. It’s been a ride that parents have brought their children back to experience years later so […]
Read ArticleWhat Do Kiwi Kids Really Think of Their Parents’ Driving?
This month, we organised for Rainbow’s End to survey 400 school kids to find out exactly what they think about grown-up driving. Rainbow’s End ran the survey to mark National Road Safety Week, which started on Monday 8 May, and finishes on Sunday 14 May. Led by charity, Brake, the aim is to raise awareness of […]
Read ArticleAA Driver’s Town Is Ready to Roll
The cars are gleaming, and the roads are ready. After months of anticipation, AA Driver’s Town, an innovative new attraction at Rainbow’s End, opened to the public on 11 March. AA Driver’s Town, which has been created in partnership with AA and Suzuki, enables children up to 12 years to experience driving a miniature Suzuki Swift […]
Read ArticleBrodie & Matty Take Rainbow’s End Heart Rate Challenge
Last week, we invited Brodie and Matty from Breakfast TV to take the Rainbow’s End heart rate challenge. This was inspired by a story we’d read about Disneyland – that apparently visitors can burn 1500 calories, just from walking around the park. We wanted to put that theory to the test at Rainbow’s End, and […]
Read ArticleBuy Experiences, Not Things, Says Rainbow’s End
According to Rainbow’s End, Kiwis would be happier if they purchased experiences instead of things this Christmas. It might sound like flagrant promotion from the theme park, but recent research backs up the claim and suggests we all would be happier doing things rather than having things. A study conducted by San Francisco University found […]
Read ArticleA Pot of Gold at the end of the Rainbow!
Just over a year ago, the iconic rainbow that adorned the entrance to Rainbow’s End Theme Park for over 30 years was removed to make way for their new state of the art entrance. Once the project was completed, the company took the rainbow on a road trip to find a new location for its […]
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