posted on March 28th 2018 in Rainbow's End with 0 Comments /

Rainbow’s End, a popular New Zealand theme park, has revealed that when it comes to “simple pleasures”, Kiwis value “spending time with family” and “seeing their children smile” at the top of their list.

Relaxing at the beach on a hot day, eating comfort food and enjoying a cup of tea are also highly valued according to the top ten list that the theme park shared today. Rainbow’s End put together the list after surveying their strong Facebook following.

The results suggest that New Zealand is a nation that is more concerned with friends and family than material possessions. In response to one of the survey’s follow-up questions, more than 61 per cent claimed that spending time with loved ones makes them happier than buying new things. Only 3 per cent stated that new purchases put the bigger smile on their face.

It seems that age also plays a part in the increased enjoyment of simple pleasures. Almost all respondents (98 per cent) agreed that they had a greater appreciation of everyday joys as they got older. One person commented: “When I was younger, I thought I needed more materialistic things to be happy. I’ve come to realize that achieving happiness goes so much deeper than the possessions that you own. Spending quality time with friends and family gives me the greatest sense of happiness by far.”

Katharine Murray, Rainbow’s End Marketing Manager, said: “It’s lovely to see friends and family featuring so strongly when we talk about what we enjoy most in life. It’s a reminder that we can spend all the money in the world on the latest shiny things and exotic holidays, but we often still get the most pleasure out of much simpler things.”

To celebrate International Happiness Day, the Rainbow’s End theme park has launched a happiness themed art competition for New Zealand kids aged 5-12 years. The theme is happiness and is completely open to interpretation. The young artists can use any tool that they like, including colouring pencils, paint, crayons and markers.

The top three submissions will receive a day out at Rainbow’s End for themselves and their friends or family. Terms and conditions apply. Entries can be posted to Rainbow’s End, Private Bag 76-924. Manukau 2241, with the heading, ‘Happiness Art Competition,’ or emailed to Entries will close on 30 April 2018.

New Zealand’s Top Ten Simple Pleasures

  1. Spending quality time with family (43%)
  2. Seeing the kids smile and laugh (24%)
  3. Eating favourite comfort food (4%)
  4. Kisses and cuddles from loved ones (2%)
  5. Relaxing at the beach on a sunny day (2%)
  6. Listening to good music (2%)
  7. Sharing an evening meal with family (2%)
  8. Reading (1.6%)
  9. A good cup of tea (1%)
  10. A warm bath (1%)

about the author: Jen Boyes

Jen established Salt & Pepper PR in 2012 after 10+ years honing her skills at some of the country's largest PR consultancies, and in-house at New Zealand Trade & Enterprise. She is passionate about achieving real, measurable results for clients, using creative, effective PR techniques.

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