Salt & Pepper Has A In Travel PR
Today’s travellers have access to a world of information. Salt & Pepper PR helps some of New Zealand’s most admired travel and tourism brands reach these consumers, providing inspiration for their next adventure.
Whether it’s introducing a destination to travellers, launching a new property or promotion, building engagement or developing strategies to dominate a market, our team creates sophisticated programs that capture attention for travel and tourism brands in a crowded, distracted world.
We have experience working with brands such as Air New Zealand, Gasoline Alley Services, Marriott International, Sudima Hotels, Rainbow’s End, Tourism Holdings and the Bus & Coach Association NZ, on their public relations and direct marketing approach. We also supported NZTE, Tourism New Zealand and Maritime NZ with communications around the last America’s Cup, which included putting together a strategy to attract more cruise ships and charter yachts to New Zealand shores.
Helping Our Clients
We help our clients garner ongoing publicity, educating business and leisure travellers, media and travel influencers about destinations, properties and tourism programs. We’ve helped our clients create news that breaks them out of travel media, generating coverage that spans lifestyle, digital, business and more. Our clients have benefited from experiential events that help them imagine themselves at a destination, and have reached passionate travellers through non-traditional approaches that reach consumers as they’re making decisions about where to go, where to stay and what to enjoy.
Results That Help Businesses
Salt & Pepper clients in the Travel & Tourism division recognise our PR agency’s ability to drive brands to the ultimate level within the consumer market. We understand the need for results and target a broad arena of media to yield consumer interest, brand recognition and overall, to establish authority of our travel brands on a local and global level.